Monday, June 29, 2015

How to Discover the Best Brands to Sell

A year ago we were selling old WWE shirts for $8.00. Now, we are selling jackets for $140.00 and shirts for $80.00. How? We learned the most valuable brands to sell. Actually we took it a step further; we learned the valuable brands to sell that thrift store workers wouldn't know. Yes, we've found and sold Versace, Gucci and Armani; but most thrift stores know those brands and price them accordingly. We had to discover brands that thrift store workers wouldn't know to price high (at least where we shop). We discovered these brands by: 

1. Reading Blogs! 

We constantly read other blogs to research the brands other flippers have sold. What is successful for one is generally successful for another. 


Example: We had never heard of Ermenegildo Zegna before reading another blog. We purchased this shirt for $4.00 and sold it for $29.99. 


2. Window shop online! 
We window shop expensive online stores such as Barney's, Neiman Marcus and Saks 5th Avenue. If someone will pay $300 for a new pair of jeans, they will pay you good money for those jeans used. This is the best way to find premium brands that thrift shop staff might not know. 



We purchased this Dries Van Noten jacket for $6.00 and sold it for $139.99. We discovered the brand online window shopping. 


3. Take pictures! 
While out thrift shopping, we take pictures of brands we don't know and research them later. It's the simplest way to discover new brands. 



Crazy to imagine but once upon a time, 7 For All Mankind jeans were a mystery to us. We discovered them by taking pictures and researching later. We purchased this pair for $6.00 and sold them for $74.99! 


4. Feel for Quality! 
Sometimes, just the quality of an item can tell you if an item is valuable. 


We had never heard of the brand Marni but the quality of this shirt and the others with found with it, felt very high quality. We purchased the shirt for $3.37 and are selling it for $74.99. 


You don't have to be a fashion expert to know which brands are valuable. You do need to be a sponge. Soak up as much information as possible and love to learn! 

1 comment:

  1. I really enjoyed this post. Wonderful tips on how to expand brand knowledge. Thanks you.

    ReplyDelete