A-Z Brands: J

A-Z Brands: J 

Betsey Johnson 

 

 Betsey Johnson snagged a spot on the fashion map in 1978.  The Betsey Johnson Boutique in Soho sold Johnson's dance wear inspired creations.  Betsey Johnson's clothing is flirty and sassy. The company quickly expanded, but in 2012 filed for bankruptcy; resulting in the closure of all 63 stores. Plotting a comeback, Betsey Johnson started releasing lower priced items to be sold in Macy's and Nordstrom. 

 Betsey Johnson is pretty popular on ebay. Currently, 6,679 pre-owned items are listed and 5,815 sold recently. Popular items on eBay include purses, accessories and women's clothing. Here are a few recently sold items: 

(Love the 50% value on this one. What? Haha) 

To be honest, Betsey Johnson is a brand I was unfamiliar with until about a year ago. Going bankrupt isn't exactly the best business model, but now I see her lower priced pieces frequently. I hear people talking about wanting a Betsey Johnson purse or dress. Betsey Johnson has become mainstream. I've found 5 Betsey Johnson pieces so far: 2 purses, 1 cosmetic bag and two dresses. Here are a couple of my finds: 

                    Sold: $41.00 

                    Sold: $25.00 

My advice: Betsey Johnson items sell. They might not sell quickly but they sell. The purses are the best sellers. I know nothing about purses and there don't seem to be any fake Betsey Johnson purses, so they are the only purses I buy. The clothing doesn't sell as well; yet still can be very profitable. Betsey Johnson is definitely a brand to look for in thrift shops. 

Betsey Johnson Grades: 

Selling Price: B+

Availability: B+ 

Competition: C 

Consistency: B+ 

Overall: B 

Next A-Z Brand: J 

Jhane Barnes